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New York City Marathon 2026: A Guide to the Biggest Events of the Week

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New York City Marathon 2026: A Guide to the Biggest Events of the Week

It’s race week in New York City, where the NYC Marathon will celebrate 50 years of the race that covers all five boroughs.

In the lead-up to the marathon Sunday, many of the biggest players in footwear will be vying for attention from racers local and abroad. Pop-ups, shakeout runs, carb-loading meals and more are abound in the nation’s largest city, and below Footwear News takes you through what brands including Brooks, New Balance, Nike, ON and more are hosting.

Time and Date: 11 a.m. Thursday to Monday
Location: 188 Lafayette St. (Manhattan)
Exclusive merch, scratch-off tickets, shoe customization, custom photo room and DJ sets will fill the space of Brooks’ four-day pop-up.

Time and Date: 9 a.m. Friday
Location: 188 Lafayette St. (Manhattan)
Hansons-Brooks runners JP Flavin and Megan O’Neil host the 5K run that leads into early access for Hyperion House.

Time and Date: 4 p.m. Saturday
Location: 188 Lafayette St. (Manhattan)
Spooky is the theme for this 5K shakeout with the married influencer duo of Alli and Hallyn Bellairs. Giveaways, light bites and beverages will follow.

Time and Date: 12 p.m. to 7 p.m. Sunday, 9 a.m. to 3 p.m. Monday
Location: 188 Lafayette St. (Manhattan)
Finishers will get the chance to have their race bibs gold-foiled with text, get a one-of-one graffiti sweatshirt and pick up an exclusive gift.

m. Wednesday Location: Fleet Feet Columbus Circle On athletes will take part in a question-and-answer session on training and racing, and the brand will also offer product demos, free food and drinks, giveaways and raffles.


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