Prada Group generated net revenues of €4,541 million in the first nine months of 2026, advancing 15 percent at constant exchange rates as recent consolidation masked a sharp deceleration across core retail markets.
Excluding the newly consolidated Versace business, organic net revenue increased 4 percent year on year, while total retail sales reached €3,934 million across the nine-month period.
Wholesale sales contributed €428 million, climbing 17 percent organically, while royalties reached €178 million, up 16 percent on an organic basis. Group retail sales across all brands rose 11 percent at constant currencies, but stripped of the Versace acquisition, organic retail growth was held to 2 percent. For the third quarter alone, organic retail revenues showed zero growth year on year.
The Hong Kong-listed luxury house recorded a split performance across its commercial divisions. The flagship Prada brand generated retail sales of 2,414 million euros, up 2 percent organically across the nine months and 1 percent in the third quarter. Miu Miu booked retail sales of 1,156 million euros, managing a 1 percent organic increase over nine months before slipping 3 percent in the third quarter. Newly integrated Versace added 322 million euros in retail turnover, while Church’s generated 23 million euros, up 3 percent organically.
Asia Pacific remains Prada’s largest regional market by volume, delivering 1,344 million euros in retail sales during the first nine months. Reported growth hit 12 percent at constant exchange rates, but organic growth came in at 5 percent over nine months and ground to a complete halt at 0 percent during the third quarter.
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