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Imprint Raises $130 Million to Help Brands Build Customer Loyalty as AI Reshapes Commerce

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Imprint Raises $130 Million to Help Brands Build Customer Loyalty as AI Reshapes Commerce

Imprint, the payments, loyalty, and customer intelligence platform brands use to make every transaction more valuable, has raised $130 million in new financing, valuing the company at approximately $1.9 billion. The round was led by existing investor Khosla Ventures, with participation from existing investors Hedosophia, Ribbit Capital, Spice, Thrive Capital, and new investor Positive Sum. The funding will support the company’s expansion into new payment options and AI capabilities that help brands recognize and reward customers wherever and however they choose to pay.

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Imprint now serves more than two million members and partners with brands representing more than $500 billion in annual U.S. consumer spending.

Imprint now serves more than two million members and partners with brands representing more than $500 billion in annual U.S. consumer spending. Since the beginning of the year, Imprint has launched programs with Albertsons Companies, Fanatics, Kroger, and Shell, with the Fanatics program debuting this week. Across Imprint’s partner portfolio, total cardholder spending more than doubled between 2025 and 2026. The share of spending on Imprint cards at partner checkouts tripled over the past year. Imprint also recently added $1.5 billion in incremental warehouse capacity and priced its second AAA-rated asset-backed securitization, with investor demand nearly five times the offering size.

As AI changes how people discover, compare, and buy, brands face new challenges in maintaining direct customer relationships. S. retail revenue by 2030. Imprint brings payments, loyalty, and customer intelligence together so brands can learn from everyday spending and deliver recognition and rewards that give customers reasons to return.


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