Manhattan Associates Inc. (NASDAQ: MANH) has partnered with Australia’s largest online pet retailer, Pet Circle, to modernise its national fulfilment network with Manhattan warehouse management system (WMS). This partnership has created a digital foundation for warehouse automation, improved operational efficiency and faster delivery as the online retailer continues its rapid growth.

As a 100% ecommerce business, Pet Circle had relied on a bespoke WMS for more than 13 years. While the platform had successfully supported the company’s early growth, increasing order volumes and manual warehouse processes were making it more difficult to scale efficiently and support future automation.

Pet Circle selected Manhattan WMS to support its long-term growth strategy and automation roadmap. A key factor in the decision was Manhattan Associates’ local implementation team, whose close collaboration helped configure the solution around Pet Circle’s operational requirements.

The implementation began at Pet Circle’s Sydney fulfilment centre before being rolled out across facilities in Victoria, Queensland and Western Australia, creating consistent warehouse processes across the retailer’s national network. Shortly after the initial go-live, Pet Circle introduced autonomous mobile robots (AMRs), automated packing systems, and conveyor and sortation technology, with Manhattan WMS serving as the platform connecting these technologies across its fulfilment operation.

Andrew Haverfield, Head of Innovation Supply Chain at Pet Circle, said the move to Manhattan WMS was driven by the company’s long-term growth strategy.

“As a fast-growing ecommerce business, we needed a warehouse management platform that could grow with us. Our previous system had served us well for many years, but we’d reached the point where manual processes were making it harder to keep pace with increasing demand and deliver the level of service our customers expect,” Haverfield explained.

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