Last week, Pandora chief executive Berta de Pablos-Barbier stood alongside Vietnamese officials on the northern fringe of Ho Chi Minh City to unveil the first piece of jewellery the Danish company has ever made outside Thailand.

The group spent US$150 million on the 7.5-hectare plant in Vietnam-Singapore Industrial Park III, which it describes as the world’s largest fine jewellery crafting facility. At full capacity, the site can produce up to 60 million pieces a year.

The new plant shifts Pandora’s production footprint. For decades, the Copenhagen-listed company concentrated all manufacturing in Thailand. It relied on large craft facilities in Bangkok and Lamphun.

Vietnam gives the jeweller a second manufacturing base in Southeast Asia. The industrial corridor north of Ho Chi Minh City provides established logistics links, deep-water port access, and a large manufacturing workforce.

Located inside Vietnam-Singapore Industrial Park III, the facility adds volume to Pandora’s global supply network. Capital expenditure of US$150 million covers precision crafting equipment, casting lines, and finishing stations.

Pandora designed the site to lift total group production as it expands its store network across Europe, the Americas, and Asia-Pacific. Full ramp-up depends on steady order volumes across core charm bracelet and fashion jewellery lines.

Single-country sourcing created operational risks for Pandora during past supply chain disruptions. Building in Vietnam reduces political, regulatory, and labor exposure tied to a single operating market.

Other global fashion and accessories brands have also shifted manufacturing capacity into Vietnam. Pandora must now build local technical expertise to match craftsmanship standards honed over decades in Thai facilities.

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