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Outdoor Voices inks licensing deal for UK and EU

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Outdoor Voices inks licensing deal for UK and EU

The activewear lifestyle brand is partnering with Focus Brands to expand into new markets, with an initial focus on wholesale and e-commerce.

Outdoor Voices’ partnership with Focus Brands is intended to “introduce the brand to new consumers while maintaining the distinctive identity that has made Outdoor Voices a recognized name in American activewear.” Focus Brands has previously worked with sportswear and lifestyle brands including Nautica, Ellesse, K-Swiss, Patrick and Reebok, per the release.

Earlier this year, Outdoor Voices inked a deal with Sam’s Club to offer a limited-edition collection of women’s, men’s and kids’ apparel and accessories. The company is currently under the leadership of founder Tyler Haney, who left in 2020 amid rumored clashes with then-board chair Mickey Drexler and returned for the 2025 relaunch.

“Outdoor Voices was built on a simple idea: that movement should be fun, accessible and something that brings people together,” Haney said in Tuesday’s release. “It’s exciting to see that original spirit continue to find new audiences around the world. The opportunity to bring Outdoor Voices to communities across the UK and Europe is a natural extension of what we set out to create — a brand that inspires people everywhere to get out and Do Things.”

Consortium, which also owns California Pizza Kitchen, Jonathan Adler and Draper James, bought Outdoor Voices a few months after the brand was forced to close all its stores and move to an online-only model.

Since then, Consortium has worked with Outdoor Voices to build strategic wholesale relationships, expand its e-commerce capabilities and grow its international partner network, per Tuesday’s release.


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