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Cardi B’s hair-care brand is bringing new shoppers to Revolve

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Cardi B’s hair-care brand is bringing new shoppers to Revolve

Cardi B’s hair-care brand Grow-Good Beauty is bringing new shoppers to Revolve Group and is already adding to its profits, giving the fashion retailer an early return on its expansion into celebrity-backed beauty.

During the third quarter, Grow-Good’s net sales nearly doubled from the previous quarter, making it one of the group’s top 10 selling brands, co-founder and co-CEO Michael Mente said on Revolve’s November 3 earnings call. The company did not disclose the brand’s revenue.

“Repeat purchases among existing customers have increased meaningfully over the past three months,” Mente said. He added that Grow-Good was already contributing to the group’s bottom line.

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