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Ouai launches cinematic web series as long-form content trends: ‘People are craving a new version of authenticity’

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Ouai launches cinematic web series as long-form content trends: ‘People are craving a new version of authenticity’

P&G-owned Ouai hair care is betting on long-form, cinematic content with the launch of a three-part slasher-comedy web series called Chopped. The series, starring esteemed actress Victoria Pedretti, star of “The Haunting of Hill House” and Netflix’s “You,” was shot in Ouai’s Los Angeles offices by director Fidel Ruiz-Healy. 

This project is no quickie Halloween social campaign. The team worked on the project for nearly a year and, in many ways, treated it with the same reverence as a Hollywood film. From the acting to the score, the content looks and feels more like a blockbuster trailer than a hair-care campaign, which was a purposeful choice. 

“We took this very seriously,” Amanda Martinez, vp of brand marketing at Ouai, told Glossy. “With the rise of AI, people are craving really creative, really authentic content, and they’re willing to engage, whether that’s with lo-fi or hi-fi [content], but they just don’t want things they can’t trust.” 

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