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On Holding Posts Record Results as It Holds to Premium Positioning

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On Holding Posts Record Results as It Holds to Premium Positioning

The Zurich-based running brand is beginning to focus more on soccer, tennis and apparel.

The Zurich-based company reported record sales and its highest gross profit margin in its third-quarter financial update early Tuesday.

For the period ended Sept. 30, On’s sales rose 17.2 percent over a year earlier, hitting 931.4 million Swiss francs, or $1.1 billion at current exchange. Net income jumped 36.9 percent to 162.8 million Swiss francs. Gross profits increased 29.5 percent to 676 million francs and gross profit margin hit 72.6 percent, up from 65.7 percent in the prior-year period.

Sales through the direct-to-consumer channel rose 25 percent to 393.3 million francs, while wholesale sales increased 12.2 percent to 538.2 million francs.

And the gains were strong across the board with net sales in Europe, the Middle East and Africa increasing 17.9 percent to 251.4 million francs; the Americas rising 12.4 percent to 490.1 million francs and Asia-Pacific up 31.1 percent to 189.9 million.

By category, sales of shoes rose 15.4 percent to 843.7 million francs; apparel sales rose 38.7 percent to 69.5 million francs, and accessories were up 39.2 percent to 18.1 million francs.

Caspar Coppetti, founder and co-chief executive officer, said: “Seven weeks after our investor day, we are seeing the On premium playbook do exactly what it was built to do: create breakthrough products, validated by the world’s best athletes and brought to life through premium experiences wherever our fans meet us. The Cloudsurfer 3 is the first proof point of our biggest innovation cycle — and it is just getting started.


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