The British musician exclusively wore custom and ready-to-wear Jimmy Choo shoes during her "The Art of Loving" world tour.
It’s so easy to fall in love with Jimmy Choo, especially for Olivia Dean.
The luxury footwear brand has revealed a new storytelling series called “Choo Stories,” debuting with the Grammy- and Brit award-winning British musician.
An official description of the project explains, “With a film-first approach, Choo Stories combines conversation and moving image content to share the true stories shared by Jimmy Choo’s community globally.”
The series celebrates the moments and memories that Jimmy Choo shoes are attached to, narrating stories through the personal lens of each protagonist. Interconnected themes of transformation, confidence, self-expression, craftsmanship and mastery will be explored.
For Dean’s chapter launching the series, Choo Stories features behind-the-scenes footage from the singer-songwriter’s “The Art of Loving” world tour, during which she exclusively wore custom and ready-to-wear Jimmy Choo shoes designed by creative director Sandra Choi. The footage takes the viewer backstage and behind the scenes of Jimmy Choo’s London design studio, presenting the relationship between maker and muse.
The emotional power of shoes is revealed, including their ability to produce feeling and affect posture. Meanwhile, Dean’s star power is on display and viewers are welcomed to metaphorically step into her shoes as they see her switch from offstage to onstage.
Dean’s journey with Jimmy Choo started in 2022 when she performed at the unveiling of the Claridge’s Christmas tree by Jimmy Choo. The relationship developed into one of ongoing trust as Dean wore custom and ready-to-wear Jimmy Choo styles for her performances.
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