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Dick’s Ramps Up Digital Performance With AI-Innovation Hub in India

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Dick’s Ramps Up Digital Performance With AI-Innovation Hub in India

Dick's Sporting Goods new AI-focused tech innovation hub is based in Bengaluru, India, an area considered the Silicon Valley of India.

Dick’s Sporting Goods is looking to India as it advances its technological know-how.

In a LinkedIn post from Kaushik Das, managing director at DKS Sports in Bengaluru, India, he said he is “focused on building an AI-native global capability center that accelerates data and AI transformation.”

Das joined Dick’s in July, and before that held managing director roles at Catalyst Brands India, as well as at JCPenney, both in Bengaluru. He also led the integration of JCPenney India’s capabilities into the Catalyst Brands portfolio. He also previously was business manager, enterprise business intelligence, for Target, also in Bengaluru.

Dick’s new Global Capability Centre represents a big step forward in the development of its understanding and use of AI that can be scaled across its retail operations, which includes Dick’s Sporting Goods, Foot Locker and GameChanger. The aim is to grow the new technology hub to 400 tech experts by 2029.

Dick’s already has some AI technologies in place, such as Coach by Dick’s for the digital consumer experience.

And Bengaluru is often referred to as the Silicon Valley of India, as the city hosts a tech workforce that’s said to be more than 1 million in number.

Dick’s isn’t the only firm looking overseas for back-office operations. Last month, when Nike posted first-quarter earnings results on Oct. 1, the sportswear and sneaker giant said its new operating model dubbed Pace realigns three geographies as part of a streamlining effort.


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