Neems launched a new app to make ordering custom jeans seamless from start to finish.

The new app integrates body-scanning technology, eliminating the need to download a separate third-party app. Once the scan is completed, customers can start designing their custom jeans by selecting fit, wash, rise, fabric and length. Custom denim shorts and skirts are also available.

In September, Los Angeles-based Neems acquired Finland-based Choozr, the AI-powered digital body-scanning and sizing technology that has supported its custom jeans business for the past four years. During this period, co-founder Andre Ramirez said Neems became the tech firm’s biggest customer, and it was deeply involved in the technology’s development. “It was more than just a supplier-client relationship. It really was a partnership,” he said.

The opportunity to acquire Choozr arose last November, when Ramirez and Neems CEO and co-founder Daniela Rodriguez recognized its broader potential. They subsequently raised the necessary funds and closed the deal in September. Under Neems’ ownership, Choozr will undergo a rebranding, but its core operations will remain in Finland—a decision Ramirez said will better serve the end user.

In addition to its accuracy, he said one of the best things about Choozr is that it was built with maximum privacy in mind because of Europe’s stricter policies. “The United States is a lot looser, and so we’re going to keep it in Finland to continue adhering to and respecting GDPR rules and to minimize disruption,” he said.

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