Lowe’s Companies Inc. has partnered with housing rewards platform Bilt to expand its loyalty reach. The partnership lets Bilt members earn points on Lowe’s purchases and use those rewards toward a home maintenance subscription.
Announced Nov. 10, the tie-up makes Lowe’s Bilt’s exclusive home improvement partner, connecting the retailer with the platform’s more than 8 million members. The companies also plan to launch a curated Lowe’s marketplace within Bilt in early 2027.
“By partnering with Bilt, we can meet customers in a community they already know and love and connect them to Lowe’s products, services and rewards in a way that feels simple and seamless,” said Jen Wilson, Lowe’s executive vice president and chief marketing officer, in the company’s announcement.
The partnership runs on Bilt’s new Neighborhood OS. The artificial intelligence (AI)-powered commerce platform helps businesses reach nearby consumers with personalized offers and loyalty benefits.
Lowe’s ranks No. 9 in Digital Commerce 360’s Top 1000 Database. The market research tool tracks North America’s largest online retailers by their annual ecommerce sales.
Lowe’s is No. 90 in Digital Commerce 360 and ReFiBuy’s AI Commerce Rankings. That set of rankings is available in the Top 1000 Pro with AI Database.
Its members can link an existing MyLowe’s Rewards account — or create one — to earn one Bilt Point per dollar on eligible Lowe’s purchases. Additionally, they can earn MyLowe’s Money through the retailer’s loyalty program. MyLowe’s Rewards benefits include free shipping and exclusive member deals.
The agreement adds Lowe’s to Bilt’s network of more than 50,000 merchant partners nationwide, including restaurants and fitness studios.
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