Mulberry lifted its Asia-Pacific like-for-like sales by 24 per cent in the 26 weeks ended September 26, 2026, as international demand pulled first-half group sales up 18 per cent.
Total regional revenue in Asia Pacific grew 5 per cent over the period, pointing to a sharp divergence between existing store productivity and overall footprint changes across regional shopping malls.
Group sales climbed 18.1 per cent at actual exchange rates and 18.2 per cent on a constant-currency basis. The United States led global gains with like-for-like sales up 34 per cent, followed by Asia Pacific at 24 per cent, continental Europe at 21 per cent, and the British domestic market at 9 per cent. Franchise and wholesale operations across all markets rose 52 per cent, lifting wholesale and third-party channels to 17 per cent of total group turnover compared with 16 per cent in the prior-year period.
Mulberry protected profitability by curbing markdowns across international store networks. Outside of planned clearance events, promotional sales accounted for a share of revenue 300 basis points lower than a year earlier, lifting gross margin across direct-to-consumer operations.
Stronger consumer uptake centred on seasonal releases such as Raffia and Crochet lines, alongside the Stevie range and Darley Camera Bag. Legacy leather goods retained traction, with core handbag lines Bayswater and Lily generating sustained volumes across Asian concession counters and standalone flagships. Footfall in key commercial centres also drew support from an international visibility push tied to the Mulberry by Christopher Kane collection presented at London Fashion Week.
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