After filing for bankruptcy in August, the Dutch sustainable denim brand is starting anew with Horizon Capital and N5 Holding, the investment company of fashion entrepreneur Nick de Ronde Bresser, as new shareholders. N5 acquired the brand’s rights, designs, product knowledge and stock for 255,000 euros (approximately $289,960).
In a translated LinkedIn post, the company said Mud will be set up differently, with smaller, more efficient production, a more targeted assortment and a stronger focus on e-commerce, selected wholesale partners and its brand store in Amsterdam. Jeans and circularity remain core to the brand. However, the company said its priority is building a healthy and scalable business.
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De Ronde Bresser will serve as Mud Jeans CEO. Through N5, he was involved with brands Gsus and Ontour. He also acquired bankrupt footwear brand Van Lier last year.
“Mud is a special Dutch brand that has achieved something internationally that we can be proud of. It has a recognizable product, a loyal community and has been at the forefront of circular denim for years,” de Ronde Bresser stated. “I think it’s great that we can continue this brand in Dutch hands and build a strong and healthy next phase together.”
Mud Jeans founder Bert van Son h as also returned to the brand after stepping down as CEO eight months ago. He will focus on the brand experience, circular mission and wholesale.
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