Microlise has appointed Patrick Viney Regional Sales Director for Asia-Pacific, adding to its sales leadership in Australia and New Zealand.
Viney joins the transport technology provider with more than 30 years of sales and leadership experience across technology, telecommunications, retail, supply chain and logistics in Australia and the wider Asia-Pacific region.
He has held senior roles at Telstra Enterprise, NTT Australia and JDA Software, now Blue Yonder. He also worked on the customer side at Woolworths, giving him experience from both supplier and end-user perspectives.
In the role, Viney will lead regional sales strategy and work with customers on operational issues affecting fleet and logistics businesses. He will also work with product and leadership teams as customer requirements and market conditions shape product development.
His initial focus will be on strengthening Microlise's position in grocery, retail and fast-moving consumer goods, while pursuing opportunities in wholesale, chilled logistics and other large-fleet markets.
The appointment comes as transport and logistics operators in Australia face pressure to improve fleet safety, meet compliance requirements and lift efficiency. Those conditions have increased demand for systems that help operators monitor vehicles, drivers and deliveries more closely.
Microlise is seeking broader growth across Australia and New Zealand. The appointment forms part of a wider investment in regional leadership, sales and marketing. With an established customer base in the region, the company is looking to deepen those relationships while building a larger sales pipeline.
That strategy reflects changing demands on fleet operators, particularly in sectors handling high delivery volumes, temperature-sensitive goods and strict service requirements.
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