CONNECT WITH US
eCommerce

eCommerce

Amway India Expands Retail Network to Support Growth

Global Cosmetics News logo

Published on

Add as a preferred source on Google
Amway India Expands Retail Network to Support Growth

THE WHAT? Amway India has announced plans to expand its physical retail network, opening a new Experience Centre in Gurugram as part of its INR100 crore investment programme to strengthen distributor engagement and consumer access.

THE DETAILS The new Gurugram location was inaugurated by Amway President and CEO Michael Nelson, marking the latest stage of the company’s multi-year expansion strategy. Amway currently operates more than 85 stores across India and has opened or upgraded over 14 locations in markets including Pune, Kolkata, Ahmedabad and Agra. The company plans further openings and refurbishments over the next three to four years, targeting major cities alongside tier-two and tier-three markets. The Experience Centres combine product demonstrations, consumer consultations and distributor support, extending Amway’s direct-selling infrastructure across the country.

THE WHY? The expansion reflects the growing importance of physical retail engagement within India’s direct-selling and personal care markets. By investing in experiential locations, Amway is strengthening its distribution network, supporting independent distributors and creating additional opportunities for product discovery and customer acquisition in one of its key international markets.



Source link
Related Topics:eCommerce

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We TheMorningPulse.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It's possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.