The deal spins off Hyphen’s software business, with CEO Stefano Righetti set to lead its international expansion.

MILAN — Italian tech company Hyphen-Group, a software house active in digital content production and management for fashion, luxury, retail and media brands, is entering its next phase of development through an agreement with the Canadian investment firm Valsoft Corp.

The latter is acquiring Chalco Technologies, a newco resulting from the spin-off of Hyphen’s business unit operating the Chalco software, its crown jewel platform.

Introduced in 1998, the software allows brands to manage and distribute their products’ digital content through an integrated suite of solutions designed for different teams and needs, from product development and sales to marketing, e-commerce and archive.

The technology is currently adopted by such labels as Ferragamo, Corneliani, Guess and brands that are part of the Max Mara Fashion Group. The fashion industry represents about 60 percent of the company’s clientele.

The stronger backbone resulting from the acquisition will also lay the groundwork for Chalco Technologies to branch out into food and beverage, beauty, design and automotive, the company said.

In addition to licensing the proprietary software, Hyphen over time has integrated side services including consulting, software implementation and support, as well as the Hyphen Shooting Line for content production and Hyphen-Media, for photographic, 3D and CGI production and post-production. These will continue to be carried out by Hyphen-Integration, which was not part of the Valsoft acquisition.

As part of the deal, whose financial details were not disclosed, Hyphen-Group’s current chief executive officer Stefano Righetti is to assume the same role at Chalco Technologies, leading the newco toward international expansion and implementation of generative AI capabilities.

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