Mastek has launched an AI-native Services as Software strategy aimed at reducing enterprise software subscription costs.

The approach combines domain expertise, AI, data and engineering to move clients away from traditional enterprise software and toward services designed around business outcomes. Mastek is applying the model across its industry verticals.

The company outlined three principles for the strategy: delivering measurable business results, shifting enterprise platforms from systems of record to systems of intelligence, and selling outcomes while cutting software costs.

Mastek said many enterprises use only a fraction of the software applications they license. Its model assesses how software is used, retains workflows that create business value and replaces other functions with AI-native alternatives.

As an initial example, Mastek built an AI-native CRM platform to replace its legacy CRM environment. The system was developed at the company's AI Centre of Excellence and tested internally under what it described as a Customer Zero approach, with global sales and marketing teams using it in production.

According to Mastek, the internal deployment helped validate the platform's scalability, usability and business impact before it is offered to customers. The company is targeting a 10% improvement in win probability by using contextual data to turn the CRM into what it called a system of intelligence and execution.

"Our learning is that applying AI simply to speed up old ways of working will not deliver tangible business benefits. Organisations must reimagine their processes and reskill their talent. We also had to ensure that frontier models were combined with Mastek's contextual data to generate Mastek-specific intelligence.

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