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Mariah Carey Gets Serenaded in Style at Gucci’s Holiday Campaign Celebration

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Mariah Carey Gets Serenaded in Style at Gucci’s Holiday Campaign Celebration

The brand hosted close friends and clients at its Fifth Avenue flagship on Monday night just hours after releasing its new 2026 holiday campaign starring the Grammy-winning artist.

Kicking off the holiday season, Gucci hosted a festive cocktail inside its Fifth Avenue flagship on Monday night, where the Queen of Christmas herself, Miss Mariah Carey, was serenaded by an a cappella choir.

Close friends and clients of the brand, including one tween touting a puppy, huddled around the scene in the back of the third-floor apartmento, watching in awe as the Grammy-winning artist riffed on her hit songs while clad in a black, long-sleeve turtleneck dress and meter-long extensions.

Once the choir wrapped, Carey took her seat on a sleek leather couch next to a non-working fireplace to gift Gucci-branded chocolate boxes to each individual in attendance. “Is the Champagne good?” the “All I Want for Christmas” singer asked one man, who replied with a resounding “Yes.”

The party ended shortly after, with guests toting chocolate and to-go cups filled with hot apple cider as they filed into the elevator and out onto Fifth Avenue.

Meanwhile, Carey exited with the same fur coat she wore in Gucci’s Gift Holiday campaign, which released early Monday morning. Directed by filmmaker Harmony Korine, the campaign sees hotel staff members scramble to get the artist’s suite ready before Carey arrives in several pieces from the brand’s special Butterfly collection, including a shimmering nude viscose jersey dress with an asymmetric neckline.

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