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Van Cleef & Arpels Brings Its Perlée Universe to Las Vegas With First Americas Pop-up

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Van Cleef & Arpels Brings Its Perlée Universe to Las Vegas With First Americas Pop-up

The French jewelry house takes over Bar Centro at The Shops at Crystals with an immersive installation that connects nearly a century of design heritage with a contemporary approach to wearing fine jewelry.

Van Cleef & Arpels is bringing a dose of Parisian savoir-faire to Las Vegas, transforming Bar Centro at The Shops at Crystals into an immersive showcase for its Perlée collection, marking the first dedicated pop-up for the jewelry line in the Americas.

Running through Nov. 22, the 70-square-meter installation brings together contemporary creations, archival jewels and live demonstrations of craftsmanship within a playful environment conceived by French artist and longtime collaborator Arthur Hoffner.

The activation underscores how heritage jewelry houses are increasingly looking beyond traditional retail environments to engage clients, using immersive experiences to bring their design codes and craftsmanship into sharper focus. Las Vegas, with its international clientele and appetite for spectacle, offers a fitting backdrop.

“Las Vegas is a city defined by energy, imagination and celebration, which are qualities that resonate with the spirit of the Perlée collection,” said Helen King, president and chief executive officer of Van Cleef & Arpels Americas. “Bringing our very first Perlée pop-up in the Americas to Las Vegas allows us to enchant a vibrant and global audience in an atmosphere where creativity and wonder are openly celebrated.”

For the installation, Hoffner, who has collaborated with the maison since 2018, has created a whimsical landscape of geometric totems, moving spheres and animated showcases that play off the collection’s signature rounded forms.


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