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Leftovers: Hidden Valley Ranch goes dark for Halloween | V8 energizes with electrolytes

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Leftovers: Hidden Valley Ranch goes dark for Halloween | V8 energizes with electrolytes

The dressing is taking on a haunted hue for its first-ever seasonal product, while Ocean Spray is positioning cranberry as the next pumpkin spice with a series of innovations across formats.

Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can’t write about everything that we get pitched, so here are some leftovers pulled from our inboxes.

Hidden Valley Ranch is taking on a haunted hue ahead of Halloween for the brand's first-ever seasonal product.

Spooky Ranch is a dark twist on Hidden Valley's Original Ranch, featuring a deep black color made from fruit juice and cocoa powder. The ranch, available exclusively at Walmart, is packaged in a glow-in-the-dark bottle and has no artificial flavors.

"Spooky Ranch takes everything fans love about Original Ranch and adds a little Halloween magic," Stacy Stokes, vice president of marketing of Hidden Valley Ranch, said in a statement.

Hidden Valley is choosing Halloween for its first seasonal product as consumer spending and participation in holiday activities continues to increase, representing a significant opportunity for brands to capture consumer engagement through limited-time offerings.

1 billion on candy. More people have taken part in the holiday since the pandemic, with 74% of consumers planning to participate this year compared to 68% in 2019.



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