Éric Vallat, who joined the company last year, exited the brand last week ahead of the French brand's spring 2027 show.
Éric Vallat, a former cognac executive who joined Lacoste as its chief executive officer last year, has exited the brand.
Contacted on Wednesday, Lacoste confirmed his departure last week, ahead of the spring 2027 show by creative director Pelagia Kolotouros, but did not give a reason.
Stepping back into the role is his predecessor Thierry Guibert, who led the French fashion sport brand for a decade and is also currently CEO of the French brand’s parent MF Brands Group and of Maus Frères Group, which also controls the fashion brands Gant, Aigle and Technifibre in addition to department stores, supermarkets and shopping malls.
Vallat joined Lacoste from Rémy Cointreau Group in September 2025 with a brief to build on the momentum created under Guibert’s first tenure and unlock a new chapter of growth, “true to its identity while continuing to move confidently forward,” the company said at the time.
Lacoste is set to “pursue its strategy of premiumization supported by a solid position and robust fundamentals,” a company spokesperson said.
According to market sources, Lacoste has tripled in size over the past decade, with revenues said to be approaching 3 billion euros.
The brand has ramped up international expansion, reinforced its premium status and leveraged its positioning at the intersection of fashion and sports. Its runway offering, led by Kolotouros since 2023 and sold at selected Lacoste stores around the world, has garnered around 40 fashion retailers including Dover Street Market, Selfridges, Galeries Lafayette, Ssense and Japan’s Hankyu.
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