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Frame, Ritz Paris Serve Up 24 Hours in Paris With Charlotte Lawrence

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Frame, Ritz Paris Serve Up 24 Hours in Paris With Charlotte Lawrence

The campaign shows how Lawrence moves from day to night in a cinematic diary capturing 24 hours at the Ritz Paris Hotel and throughout the city.

Frame, the Los Angeles based ready-to-wear, denim and accessories company, has again teamed with Ritz Paris to roll out the latest chapter of their ongoing collaboration: 24 Hours in Paris, a campaign featuring musician and actress Charlotte Lawrence.

The campaign breaks today. It shows Lawrence wearing the latest collection as she moves from day to night in a cinematic diary capturing 24 hours at the iconic Ritz Paris hotel, from her arrival to her final moments at Place Vendôme before returning to Los Angeles. The campaign was photographed by Sam Hellmann.

Lawrence’s debut album, “Somewhere,” was released in June 2025 in tandem with a North America headline tour. She also recently completed touring with Sombr on his “The Late Nights and Young Romance” tour across Europe, and Suki Waterhouse for her North American “The Loveland” tour. Lawrence made her onscreen acting debut as a lead in Apple TV+ series “Bad Monkey.”

Told through a mix of documentary-style footage and stills, Lawrence’s 24 hours unfold through quiet moments at the Ritz Paris, drives through the city, music sessions, spontaneous discoveries and late-night dancing. The campaign captures Paris through Lawrence’s perspective, furthering Frame’s ongoing campaign series that turns the lens on the personal worlds of those who wear the brand.

“I wear Fame all the time and love staying at the Ritz Paris, so this campaign felt very me.


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