The menswear retailer’s new space, which was developed using customer insights, features an area for consultations, fittings and personalized service.

Years after emerging from bankruptcy, Jos. A. Bank’s parent company is plotting its brick-and-mortar buildout.

In 2020, Tailored Brands, the parent company of Jos. A. Bank, Men’s Wearhouse, Moores and K&G, eliminated $686 million in debt following its Chapter 11 bankruptcy proceedings. After spending decades as a publicly traded company, the clothing conglomerate is now owned by its creditors.

But Tailored Brands has been inching toward rejoining the stock market and mapping out its physical store expansion.

In July, Tailored Brands filed an S-1 registration statement with the Securities and Exchange Commission for a proposed initial public offering. In that filing, the company extolled its progress on its turnaround strategy. Using machine learning models, customer data, performance data from its current locations and other data points, the company decided it will grow its fleet to roughly 200 Jos. A. Bank stores, 50 K&G locations and 250 Men’s Warehouse storefronts.

As for its newest concept in Georgia, Jos. A. Bank designed the store using customer research to guide the layout, merchandising, available services and navigation, the company said.

“This store represents an exciting evolution for Jos. A. Bank,” Karla Gray, chief operating officer of Tailored Brands, said in a statement. “We've taken what customers have always valued about the brand — quality, craftsmanship and personal service — and brought those strengths forward in a fresh, modern way. The result feels distinctly Jos.

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