After turning an Instagram insult into a badge of honor, Roth launches a limited-edition T-shirt line for fans and followers.

Roth, the artist, actor and producer, explained that he launched a couture baseball T-shirt with that saying because of a nasty comment he received online.

In a telephone interview Friday, Roth said he gets a fair amount of nasty comments on Instagram and his favorite thing to do is to repost them with a witty zinger. One time, somebody called him a “Commonplace Alien,” and he joked on Instagram Stories that he would put that on a T-shirt and got hundreds of DMs for preorders. Now he’s serious and he’s designed his own couture baseball T-shirt with that saying on it.

Roth plans to post a video on Instagram Sunday morning offering the T-shirts for sale for a limited time only. They retail for $165 and are available at shop.jordanroth.com. “You can wear my hate comments, too,” says Roth in his video.

Roth explained that he’s really not a “T-shirt human,” and rarely wears them, but remembered that he always loved a baseball T-shirt and what it does to the body in showing off broad shoulders, a small waist and hitting the hip in just the right spot. “I designed this new silhouette, with dolman sleeve and a wider open neck because I love a clavicle, and we sourced this beautiful knit jersey almost like a knit sweater,” he said.

“If ever there was a couture baseball T, this is it,” said Roth.

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