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India’s direct selling industry reaches Rs 23,522 crore in FY25, eyes Rs 25,000 crore by next fiscal

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India’s direct selling industry reaches Rs 23,522 crore in FY25, eyes Rs 25,000 crore by next fiscal

India’s direct selling industry reaches Rs 23,522 crore in FY25, eyes Rs 25,000 crore by next fiscal

The report found that more than 91 lakh Indians were active direct sellers during the period, of whom 47 per cent were women. Around 69 per cent of active sellers were aged between 25 and 44 years, while more than 32% reported consistent month-on-month income from the activity. India ranked 11th among the world’s 15 largest direct selling markets.

India’s direct selling industry recorded sales of Rs 23,522 crore in FY25, growing at a compound annual growth rate (CAGR) of 7%, and is projected to cross Rs 25,000 crore by the next fiscal, according to the Association of Direct Selling Entities of India (ADSEI) report prepared with research partner Kantar. The report found that more than 91 lakh Indians were active direct sellers during the period, of whom 47 per cent were women. Around 69 per cent of active sellers were aged between 25 and 44 years, while more than 32% reported consistent month-on-month income from the activity. India ranked 11th among the world’s 15 largest direct selling markets. Advt

Wellness, personal care and cosmetics accounted for more than 86 per cent of industry sales, reflecting the sector’s concentration in everyday consumer categories. 5 per cent. The report identified the Consumer Protection (Direct Selling) Rules, 2021, as a key step in formalising the sector through clearer operating guidelines. It also highlighted training in sales, communication, financial literacy and small-business skills as part of the experience for direct sellers, many of whom are first-time earners.


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