The observation comes as the retailer plans to quadruple its revenue in India by 2030, expand its store network to 30 from the current eight and double its investments to Rs 21,000 crore. IKEA, which is recording double-digit sales growth in India, expects to become profitable by 2027-28 if global conditions stabilise, IKEA India CEO Patrik Antoni said.

Unlike many other markets where women primarily handle home furnishings , in India, men take an active role in selecting everything from bookshelves and crockery to dining tables, said IKEA country chief executive Patrik Antoni , highlighting a key difference that stood out during his time working across different countries. "In India, the man has an interest," he told ET in an interview, describing how men discuss home furnishings during visits to customers' homes. In some other markets he has worked in, such as Russia and Portugal, he said women usually lead those conversations. Antoni, who previously worked in India between 2013 and 2018 as deputy CEO of the Sweden-headquartered firm, said Indian families often make home-related purchasing decisions collectively, with spouses, children and grandparents involved. This interest, he said, reflects changing attitudes towards the home, particularly among younger consumers who increasingly see furniture and interiors as an expression of their personal tastes. The furniture retailer sees strong potential among India's younger consumers , who have grown up with greater exposure to international brands and use social media for home furnishing ideas. Advt

"There are 400 million Gen Zs coming in, and not all of them may have the financial means.

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