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Hims & Hers expands benefits program for GLP-1 support with brands like Grüns and Tonal

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Hims & Hers expands benefits program for GLP-1 support with brands like Grüns and Tonal

Last week, Hims & Hers announced an expansion of its Hims & Hers Benefits program by adding four new brand partners. 

First unveiled in March, the Benefits program offers Hims & Hers subscribers exclusive savings on products and services that support their health, including strength training and nutrition-focused programs throughout their GLP-1 weight loss journey. The program has grown from two to 14 brand partners, with Tonal, Grüns, Viome and Medjet as the latest to join. Founding partners included Prenuvo and Eight Sleep, with others like MyFitnessPal, HelloFresh and Factor added earlier this year.

According to Hims & Hers, the company “doesn’t profit from these partnerships and passes 100% of the negotiated benefits directly to active subscribers.” The expansion also reflects a growing focus on holistically supporting subscribers’ GLP-1 weight loss journeys, particularly around maintaining muscle and building sustainable health habits. The exclusive benefits vary by brand. For example, members receive $1,000 off a Tonal 2 system for at-home strength training. For Grüns, subscribers receive $30 off their first order of green gummies to support their vitamin, mineral and prebiotic fiber needs. The expansion comes amid growth in Hims & Hers’ user base. This week, the company reported a 13% year-over-year increase in subscribers in the third quarter of 2026, reaching 2.79 million.

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