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Grieder to Step Down as Hugo Boss CEO, Frasers’ Epstein to Take Over Jan. 1

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Grieder to Step Down as Hugo Boss CEO, Frasers’ Epstein to Take Over Jan. 1

Frasers Group acquired a controlling interest in the German brand in October and has been installing its executives in the company.

The Daniel Grieder era is coming to an end at Hugo Boss.

On Thursday, Boss said Grieder, the chief executive officer of the German company, has decided to step down on Dec. 31. He will be succeeded by David Epstein, who will take the reins on Jan. 1.

Epstein has been chief brand partnerships officer at Frasers Group, the London-based company that acquired a controlling interest in Hugo Boss last month, since 2024. He’s been with Frasers for more than a decade, and before his current position, served as managing director of the group’s premium and luxury divisions for five years.

As reported, Frasers Group said in late October that it had acquired a 50.08 percent stake in Hugo Boss. As a result, Hugo Boss is being consolidated into Frasers and will be operated as a subsidiary of the British group.

Earlier in the year, Frasers attempted a takeover of Boss, which was thwarted and only served to whet the appetite of its acquisitive owner Mike Ashley for more. In September, Frasers said it planned to acquire further shares in Hugo Boss with the aim of gaining full control of the company.

89 percent. With that beefed-up stake, Frasers ousted the Boss chairman, Stephen Sturm, and replaced him with Michael Murray, Frasers’ CEO, who serves as chairman of the supervisory board, and Ashley’s son-in-law, who was already serving as a member of that board.


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