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Dr. Martens Says ‘Historically Hot Summer’ Hit First Half Sales

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Dr. Martens Says ‘Historically Hot Summer’ Hit First Half Sales

Revenue fell 9.8 percent to 290.4 million pounds in the first half of fiscal 2027.

Dr. Martens chief executive officer Ije Nwokorie said on Thursday that the company saw a challenging first half due to “exceptionally hot summer weather” which impacted boot sales.

“The weakness in boots combined with the impact of the planned critical changes to our direct-to-consumer proposition means that the H1 performance is disappointing,” Nwokorie noted. “While we saw resilience in shoes and sandals, this was not enough to mitigate the decline in boots. We lessened the impact on profit from the revenue decline with good gross margin performance and continued tight cost control.”

Revenue fell 9.8 percent to 290.4 million pounds from 322.0 million pounds in the same year-ago period. The first half of fiscal 2027 also saw a reported loss of 8.5 million pounds versus a loss of 11.0 million pounds in the first half of fiscal 2026.

By region, U.S. revenue was down 5.1 percent in the period, with wholesale outperforming direct-to-consumer sales. Meanwhile, revenue in the U.K. fell 21.3 percent in the first half and was broadly flat year-over-year in the DACH (Germany, Austria and Switzerland) region and Japan.

The company’s other managed markets were down 12.9 percent and saw strength in South Korea and China although this was more than offset by weakness in France, Italy and Spain.

K. markets. Weaker performance was seen in the second quarter than in the first quarter, the company said.



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