From romance to horror, genre readers are done settling for just a few shelves. Now they are coming for the entire store.
Independent bookstores are proving that niche may be a standout strategy. From romance to science fiction, genre-specific shops are turning specialized interests into retail opportunities.
Overall, the number of independent bookstores is on the rise. Last year, over 600 new, independent book shops opened across the U.S., an 87% increase year over year, according to the American Booksellers Association.
“Bookstores offer an alternative to online algorithms, multi-billion dollar investment companies, and cookie cutter neighborhoods,” the association wrote in its latest annual report. “They offer authentic shopping experiences that align with customer values with an emphasis on community.”
But going deep on a subject matter may also give indie retailers a way to stand out against big-box stores.
“A small store can't win on selection or price anymore,” Joel Goldstein, president of Mr. Checkout Distributors, said in emailed comments. “A general independent bookstore competes with Amazon on every title. A romance or horror shop competes on one shelf and can go deeper on it than anyone else. Specializing is how a small store turns its size into an advantage.”
A city that exemplifies the rise of independent, genre-based bookstores is Chicago, which is a top market for readers, according to Placer.ai.
The city has seen an over 11% increase in bookstore visits year over year, and, in August, hosted its biggest Independent Bookstore Day on record with over 80 locations participating.
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