This holiday season, consumers are not only rethinking how they spend their money due to higher costs, they are also looking to spend more time at home. Two research reports reveal how these shifts may translate into increased spending on home décor and related products.
It’s going to be another “Ralph Lauren Christmas” that also spotlights “grannycore.”
In a research report from Faire, the B2B marketplace, the report’s authors said for the first time, “Gen Z and Millennials are expected to make up half of holiday spending, and they lead all generations in planning to host more at-home gatherings in 2026.”
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The findings show Gen Z is prioritizing in-person activities and would rather share a meal than get a present. Of those polled, 78 percent said they want nostalgic, screen-free gifts.
“Accordingly, this year, retailers are stocking for a holiday built around gathering, and emerging themes suggest this generation is turning to nostalgia and looking farther afield for an eclectic mix all their own,” the report stated.
Faire noted how wholesale provides the earliest read on what consumers will want. Faire’s network of independent retailers place orders months before holiday shoppers walk into their stores, so what they’re stocking is a preview of what they expect customers to buy.
The data showed that on Faire’s platform, orders for crafts and hobbies rose 58 percent, games 55 percent and puzzles 40 percent.
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