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Frasers Ups Burberry Stake to 6.32%, Unveils Luxury Division Ahead of Event During Paris Fashion Week

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Frasers Ups Burberry Stake to 6.32%, Unveils Luxury Division Ahead of Event During Paris Fashion Week

Frasers Group said it was building a luxury “ecosystem,” with plans to expand internationally.

LONDON — Frasers Group is doubling down on luxury, increasing its stake in Burberry and setting up a special division for the high-end companies in its portfolio.

On Monday, the group disclosed in a stock market filing that it has raised its stake in Burberry to 6.32 percent from 4.16 percent. Frasers has also included Burberry in the list of brands that sit within its new luxury “ecosystem,” known as Frasers Group Luxury.

It described Frasers Group Luxury as a portfolio of “distinctive luxury businesses, digital capabilities, and investments with longstanding strategic brand partners at its core.” The group touted its decade-plus of experience in the luxury sector, and “trusted” relationships with strategic brand partners.

The new division, it said, “combines the expertise and reach of Frasers Group with the commercial discipline that underpins the wider business.” The division includes retailers Flannels and Harvey Nichols in the U.K. and The Webster in the U.S. Frasers also listed its strategic investments in Mulberry, Burberry, Hugo Boss and Hulcan’s Mile as part of the new division.

Frasers Group Luxury, the company added, “is designed to support brand partners at every stage of their growth, unlocking opportunities, reaching new audiences, entering new markets and creating lasting long-term value.”

Michael Murray, Frasers Group CEO, said, “Luxury has been a core pillar of Frasers Group for more than a decade,” generating more than 1 billion pounds in annual sales, and generating a profit.


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