E-commerce optimization firm Feedvisor announced an expansion of its agentic commerce platform, Agentis, to include Amazon Business.
The company said the update is intended to enable brands to identify business buyer demand within their current catalog, understand the differences between business buyers and standard consumers and then automatically adjust their pricing and advertising to capture the business buyer spend.
The move is in the context of the very rapid growth of digital B2B commerce. Forrester forecasts B2B e-commerce in the U.S. to hit $3 trillion by 2027. McKinsey’s more recent research reinforces this by noting that 73 percent of B2B decision makers are now willing to spend up to $50,000 in a single online transaction, which is up from 59 percent in the 2022 survey.
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Despite the growth, brands still struggle to distinguish business buying from retail buying. The business buyer often buys the same SKUs as the retail buyer, but in a different way. The volume of the order, the replenishment cycle, the pricing structure—which can be very complex—the way the purchase is actually made, and the way the business works all have a massive impact on the lifetime value of the customer.
“B2B isn’t another audience segment; it’s a different buying context,” said Victor Rosenman, CEO and founder of Feedvisor. “A business buyer will buy in larger volumes, will replenish more frequently, will be eligible for different pricing, and will be worth a lot more over the lifetime of the relationship.
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