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Fashion Briefing: As AI content takes over, brands embrace hand-drawn animation for holiday

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Fashion Briefing: As AI content takes over, brands embrace hand-drawn animation for holiday

This week, a look at the fashion brands that have embraced hand-drawn and handmade animation in the last week. Three major brands have leaned into the beloved but famously laborious art forms of traditional animation and stop-motion animation to set themselves apart from low-effort AI slop.

Recent headlines have highlighted the stark shift in the makeup of our social feeds. AI-generated content is now making up roughly 30-50% of everything on social media.

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