The images conjure the excitement of Christmas getaways through encounters on a snowy train platform.
THE GREAT RAILWAY BAZAAR: In Louis Vuitton’s 2026 holiday campaign, the journey is the destination.
The French luxury brand celebrates “the magic of reunions and the excitement of departure” in a campaign lensed by Oliver Hadlee Pearch that will break on Thursday on the brand’s website and social platforms.
Set in a snowy train station to Joe Jackson’s catchy ‘80s hit “Stepping Out,” the accompanying film is directed by Rubberband, the duo composed of Jason Filmore Sondock and Simon Davis. It captures the excitement of holiday journeys through chance encounters, playful moments and the countdown to departure, in line with Vuitton’s signature Art of Travel tagline.
The campaign echoes the theme of Nicolas Ghesquière’s fall 2025 womenswear collection, for which he polled members of his design team for their favorite films involving trains — among them “Brief Encounter,” “2046,” “Snowpiercer” and “Harry Potter and the Sorcerer’s Stone.”
And it underscored synergies with parent company LVMH Moët Hennessy Louis Vuitton’s travel ventures, namely through its strategic partnership with French hotelier Accor to accelerate the development of the Orient Express brand through trains, hotels and sailing ships.
The railway theme carried over into Vuitton’s holiday windows, which feature five worlds: the Alpine Horizon, the Big Apple, the Blossom Garden, the Moonlight Valley and the Golden Dunes. Miniature trains travel from one landscape to the next, while Christmas trees in most Vuitton stores will feature train garlands winding around their branches.
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