This holiday season, Express will unveil “Holiday, Hamlin Style,” a campaign featuring Lisa Rinna, Harry Hamlin, Delilah Belle Hamlin and Delilah’s boyfriend, Mick Maio.

The multigenerational campaign captures the Hamlins celebrating. From decorating the tree and baking cookies to Champagne toasts and Rinna dancing atop the dining table, the family brings their personalities to a series of festive moments, all dressed in Express.

Building on the Dress to Express platform, which celebrates the style of cultural personalities across fashion, entertainment and sports, the campaign embraces individuality and the joy of dressing up, showcasing party wear, modern tailoring, festive knits and elevated holiday essentials.

“The Hamlins are the perfect family to bring our holiday campaign to life,” said Joe Berean, chief marketing officer at Express. “They’re iconic, entertaining and unapologetically themselves. We wanted to capture that spirit in a way that feels festive, playful and a little unexpected, while celebrating the confidence and individuality at the heart of Dress to Express.

“It’s our first time working with Lisa and Harry. However, we previously worked with Delilah and Mick in the spring of this year, so this was a natural and really organic extension of that relationship. Actually, we had a lot of success with that campaign,” Berean said. That campaign was their number-one socially engaged campaign on their social channels this year. “We had amazing selling, especially with Delilah’s looks that she wore in the campaign,” he said.

Berean said when it came time to think about their holiday campaign, their goal was, “How do we stand out in the market and build on what’s been working for us?”

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