Named Terramore, the line opens with four collections: the Castle, the Open Bezel, the Signature Engagement and the hero, Aegis.
After more than a decade in beauty, Natalie Mackey, founder of Winky Lux, is making her move into fine jewelry.
“It was time for my next thing,” Mackey told WWD of her decision to dive into a new industry. “I spent some time thinking through what I was excited about, what I’m good at, what is valuable in the world and where there’s opportunity. I kept coming back to jewelry.”
Created in partnership with Beryl Raff, the former chairman and chief executive officer of Helzberg Diamonds and Zales Corp., her new brand, Terramore, opens with the Castle Collection, the Open Bezel Collection, the Signature engagement rings and the Aegis. The full assortment comprises 10- and 14-karat gold bracelets, necklaces, rings and earrings featuring mined and lab-grown diamonds. Prices start at $230 for a 10-karat white gold basic chain and rise to $15,000 for a Martini Set 8-carat 3-prong graduated natural diamond necklace.
Each collection serves as its own ode to romance and courtship, explained Mackey. The Castle Collection, specifically, looks back to the tale of George Boldt and the landmark mansion he built for his wife as a gift during the Gilded Age. The remaining three follow a similar story map, designed to evoke the kind of emotion Mackey’s target consumers are after.
“There’s a shift in the way people are thinking about what they purchase.
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