The designer captures the aftermath of a party, using it as a metaphor to reflect on fashion's evolving values, societal shifts and the beauty that endures amid transformation.
THE DAY AFTER: Holidays and parties usually go hand in hand and Valentino is launching its cruise holiday 2027 campaign fittingly tied to this idea. However, in the images shot by Liv Liberg, rather than showing the models having fun as the party takes place, creative director Alessandro Michele presented them lounging and resting in an antique palazzo once the event is over. And it must have been a wild one, as the floor is strewn with shattered glasses, silver plates, overturned chairs and fallen chandeliers.
“That suspended moment when the euphoria has faded and the space still holds the traces of something that has already happened,” Michele writes in his letter accompanying the campaign. Models George Anderson, Joe Bottomer, Khadim, Libby Taverner and Dario Tonin are seen “immersed in an atmosphere in which beauty seems to have survived the tumult of the night. It is an awakening of sorts,” and “what remains offers itself as material for a story yet to be imagined,” Michele teases.
That said, he is a pensive designer and there is much more emerging from these images, lensed back in July, using them as a metaphor to reflect on fashion’s evolving values, societal shifts and the beauty that endures amid transformation.
“From the very beginning, this representation contained a larger question: What remains of magnificence when its rituals come to an end?
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