It launches with a first drop of lipsticks that come in sculptural, swirling, wearable packaging.

The new Belgian beauty house, founded by makeup artist Florence Teerlinck and creative brand director Tamara De Mey, is launching this month a curated line of refillable lip color riffing on red.

Teerlinck, who has worked with brands such as Balenciaga, Dries Van Noten, Meryll Rogge, Julie Kegels and Marie Adam-Leenaerdt, brings her formula and color savoir-faire. De Mey, who cofounded the agency Turbulence, specializes in creative direction and brand-building with lifestyle and luxury clients Prada Eyewear, Aesop, Le Labo, Oliver Peoples, Lacoste and Loro Piana.

“I had this idea of the ultimate red lipstick,” Teerlinck explained. “It’s always been a dream — since forever. Tamara and I started brainstorming.”

“I also wanted to create a beauty brand of makeup essentials,” De Mey added. “Sometimes in makeup brands there is such a big offering that in the end you don’t really know what to pick.”

Their project was decided after one glass of wine during a lunch. “It was very organic — the same idea and same aesthetic,” Teerlinck said.

The name Very Edie came about as the duo conjured up short names with an empowering and sexy feel.

“Like you don’t know what it is,” Teerlinck said. But they found a world could be built around Very Edie, and considered it a moniker with a certain allure and strong personality.

Very Edie makeup is not meant to be a traditional product. “We wanted to have this merge between design, beauty and fashion,” De Mey explained.

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