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Estée Lauder Sets 2030 Growth and Profitability Targets

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Estée Lauder Sets 2030 Growth and Profitability Targets

THE WHAT? The Estée Lauder Companies has announced new financial targets through fiscal 2030, aiming to deliver sustainable mid-single-digit annual organic sales growth, improved operating margins and double-digit earnings growth as its Beauty Reimagined transformation progresses.

THE DETAILS Announced at the company’s Capital Markets Experience event in Shanghai, the strategy targets an adjusted operating margin of 16.5–18.5 percent by fiscal 2030, alongside double-digit annual adjusted earnings per share growth. Led by CEO Stéphane de La Faverie, the plan focuses on expanding international sales, strengthening product innovation and increasing consumer-facing investment. The company will continue implementing its One ELC operating model, simplifying business processes, expanding automation and improving manufacturing efficiency. Additional priorities include completing its Profit Recovery and Growth Plan, reducing non-consumer-facing costs and strengthening cash generation.

THE WHY? The targets signal Estée Lauder’s shift from financial recovery towards sustained profitable growth across the global prestige cosmetics market. By combining operational restructuring with investment in product innovation, marketing and international distribution, the group is seeking to improve margins while strengthening its competitive position across skincare, make-up, fragrance and hair care.



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