The U.K. based athleticwear brand opens its first brick-and-mortar store at 0 Bond Street.
After building a major presence online, U.K. based brand Oner Active is making its first foray into retail in New York.
Opening its first flagship at 0 Bond Street on Saturday, Oner’s founder and creative director Krissy Cela said in an exclusive interview that opening in New York was a “natural next step” for its first opening, given the U.S. is its largest customer base.
“Moving into bricks-and-mortar retail was an important next step — not only to create the shared spaces — but also to reach new audiences and offer another way for our customers to experience the brand,” said Cela. “There’s something really valuable about being able to walk into a store, feel the fabrics and see how different pieces look and feel on you.”
The New York flagship follows Oner reporting a successful first half of 2026 — with year-to-date gross revenue of $97.6 million. And opening just ahead of Black Friday was notable, as the brand said it sees significant revenue from promotional shopping; last year the brand saw gross revenue of $31.8 million across Black Friday week. The company also shared that its SoftMotion has been one of its bestselling collections to date, with more than one million units of its products sold this year so far.
Speaking about the brand’s place in a crowded marketplace of activewear , Cela said she sees Oner as a “movement brand” rather than activewear .
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