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Boot Barn ramps up store openings despite lowering outlook

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Boot Barn ramps up store openings despite lowering outlook

Warm weather impacted some sales in the second quarter, but the retailer is refreshing key assortments as it accelerates its footprint expansion.

A lowered outlook, a hit to the women’s boot category and unusually warm weather aren't stopping Boot Barn from expanding.

“While recent results demonstrate the opportunity to outperform our projections, we continue to underwrite new locations to approximately $3.2 million in first-year sales, consistent with our historical approach,” CEO John Hazen said on a call with analysts Wednesday. “With a long-term opportunity to expand to 1,200 locations nationwide, we remain confident in our ability to sustain new store growth for years to come.”

To drive sales, Boot Barn also made changes to store merchandise displays, which include moving premium denim to the front of the store while moving value-focused denim offerings to the back.

The executive noted that the western boots business for both men and women dragged in the latest quarter. The retailer is refreshing its assortment of women’s boots with a broader selection of styles and colors for the holiday season.

Boot Barn’s third quarter outlook came in below some analyst expectations. The retailer anticipates Q3 sales growth of 11% to 14%, but a potential same-store sales decline of up to 1%.

“We don't anticipate much improvement until Dec as initiatives take time to scale but need to see comps inflect exiting 3Q to maintain confidence in the historical durability of the [business],” TD Cowen analysts said in a Wednesday note. “Meanwhile, we're constructive on new store ramps, cost control & buybacks.


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