On the occasion of the opening, the brand’s first furniture collaboration with designer and maestro of lighting Michael Anastassiades, called After, will make its U.S. debut.

Fritz Hansen, the Danish furniture maker famous for the Ant chair and Series 7 by Arne Jacobsen, is growing its footprint in the U.S. market.

On Friday, the firm will open a New York City space on 152 Madison Avenue in the heart of the NoMad design district.

The new space is tailored around furnishings and finishes that convey the story of the firm’s history. Founded in 1872 by Fritz Hansen and his son, Christian, the family very early on began catering to the upper echelons of Danish society: the Danish parliament, the Supreme Court, Copenhagen City Hall and more.

Wraparound windows, European oak floors, layered textiles and a mix of new and iconic Fritz Hansen pieces are a few elements that convey this history and create a contemporary, distinctly Nordic environment.

“We want to make sure that we are telling our stories through our perspective and few understand the history and heritage of the brand,” Chris Paulsen, Fritz Hansen’s vice president, Americas, told WWD.

Since 2021 the company has also been intent on strengthening its distribution channels and showrooms across Asia, Europe and North America. As part of its ambitious growth strategy, it bought fellow Danish firm Skagerrak, an outdoor specialist founded in 1976.

“New York is a key design market for Fritz Hansen and a major focus for our growth in the Americas,” he said, adding that the new showroom consolidates their presence and is intended primarily for the interior design community and existing and potential contract partners.

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