Denim Deal aims to strengthen the role of garment repair in advancing its circular mission.
On Wednesday, the international, multi-stakeholder initiative announced a new partnership with United Repair Centre (URC), a social impact company providing high quality apparel repair services to brands like Patagonia, The North Face, Arc’teryx, Lululemon, Levi’s and Decathlon.
The partnership gives Denim Deal members direct access to URC’s Europe-wide repair expertise and services and a dedicated member discount.
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Denim Deal is a global platform that brings together the denim value chain to scale post-consumer recycled cotton and build circular denim operations. Through its regional hubs across EMEA, North America, Latin America, Sub-India and APAC, the initiative empowers local ecosystems to close the loop in denim.
Denim Deal’s goal is to see the production of 1 billion pairs of jeans containing at least 20 percent post-consumer recycled cotton by 2030, but its efforts also focus on transparency, durability, and extending the life of garments, in general.
The partnership with URC reinforces this message. “Post-consumer recycled cotton becomes more credible when brands can see it, feel it and understand how to use it,” said Laura Vicaria, Denim Deal’s program director. “Durability connects the full product journey, from material choice and design to repair and future recycling.”
It also highlights the economic value of repair. 9 billion) by 2030.
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