Cloudinary has been named a Leader in the 2026 Gartner Magic Quadrant for Digital Asset Management Platforms, its third consecutive appearance in the report.
The designation marks a shift from its previous two placements as a Visionary. Gartner said the ranking reflected completeness of vision and ability to execute.
Digital asset management software helps companies organise, store and distribute images, video and other media across websites, apps and marketing channels. The market has drawn more attention as brands manage rising volumes of visual content and look for tools that can automate tagging, search and moderation.
Cloudinary said more than 13,000 brands use its platform to manage visual media from ingestion through distribution. It also said more than 4 million developers use its tools. Customers include Adidas, Etsy, Fiverr, Grubhub, Minted and Paul Smith.
The business has been expanding its use of artificial intelligence in media workflows. According to Cloudinary, governed AI agents can handle tasks including tagging, search and moderation, allowing teams to focus on other work across the content lifecycle.
Recent additions cited by Cloudinary include Image to Video, a tool designed to turn static images into videos at scale. The company also highlighted agents intended to automate metadata, enable natural language search, create workflows and moderate content, alongside a moderation product that can approve, flag or reject content based on brand guidelines.
The change in vendor rankings comes as companies face pressure to manage growing content libraries across multiple markets and devices. Digital commerce, media publishing and consumer brands are increasingly linking asset management systems with broader marketing and customer experience software.
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