Streamlined and stylish, the new site resembles a high-end interiors magazine, with new photography by Chris Rhodes, who specializes in fashion and fine art, and Edward Rollitt, who focuses on interiors and immersive installations.

LONDON — Christopher Bailey’s vision for Burleigh, the historic British ceramics company known for its detailed, handmade designs, is taking shape with a new website that debuted on Tuesday.

The fully rebuilt site embraces Burleigh’s heritage, and also speaks to a new generation. Streamlined and chic, it resembles a high-end interiors magazine, and brings the brand’s design direction, photography and voice together for the first time.

There is new photography by Chris Rhodes and Edward Rollitt, while guest artists, designers, photographers, cooks and collectors have been invited to share their work, tables and objects that matter to them.

The home of Elliott Smedley, a brand, creative and strategic adviser, is featured. There is also imagery of Middleport Pottery, where the Burleigh ceramics are made, and a spotlight on the makers. Customers can navigate the online shop by patterns, pieces, bestsellers and gifts.

Bailey said the aim was to create “a digital home that begins to express Burleigh more fully — its character, English roots and the extraordinary skill that goes into making each piece by hand at Middleport Pottery. We wanted the website to reflect that care and detail, alongside the place Burleigh has in people’s homes and lives.

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