Modeled after the House of Dior's birthplace at 30 Avenue Montaigne in Paris, the storefront will revolve around La Collection Privée Christian Dior, an assortment of olfactory silhouettes designed by Francis Kurkdjian.
Christian Dior Parfums is bringing the magic of Avenue Montaigne to Illinois.
Open now in Oakbrook Center, the new beauty boutique pays homage to the couturier-perfumer’s birthplace with a fragrance discovery experience that’s anchored by a selection of one-of-a-kind olfactory silhouettes named La Collection Privée Christian Dior.
Designed by perfume creation director Francis Kurkdjian, the display sits at the heart of the store, surrounded by skin care, makeup, customizable fragrance trunks, cases and caps, as well as a curated assortment of fashion accessories, from sunglasses to scarves.
The skin care stock includes the house’s hero collections, such as L’Or de Vie, Dior Capture and Dior Prestige, while the color cosmetics section features Dior Forever and Dior Backstage, as imagined by Peter Philips, lead creative and image director Dior Makeup. There will also be a service component, with a dedicated suite and skin consultation section of the boutique.
For scent enthusiasts, Dior shelved its blockbuster franchises — such as Miss Dior, J’adore, Dior Homme and Sauvage — with Dior’s Exceptional Pieces, aka exclusive artisan collectibles, like the Miss Dior by Judy Chicago collaboration and the limited-edition Les Récoltes Majeures.
, in August, opened just one day after the latest Miss Dior campaign dropped, featuring longtime house ambassador Natalie Portman. The experience centered around the fragrance franchise, marrying product discovery with installations that called back to its history, olfactory notes and craftsmanship.
Source link
