BYD began promoting the domestic launch of its Shark plug-in hybrid pickup truck on September 24, after selling 29,997 units across international markets in the first eight months of 2026.
The carmaker released official promotional images across its social media channels under the slogan “The overseas champion returns,” assigning the model to its specialized Fang Cheng Bao sub-brand. The campaign follows two years of sales abroad, reversing the standard practice among Chinese vehicle manufacturers of establishing domestic volume before attempting foreign distribution.
Overseas deliveries of the Shark reached 4,300 units in August alone. BYD first introduced the pickup in Mexico in May 2024, followed by rollouts in Australia, Brazil, Cambodia and Pakistan.
Built on the company’s off-road dual-mode platform, the truck pairs a 1.5-litre turbocharged petrol engine with two electric motors. Regulatory filings published by the Ministry of Industry and Information Technology in July show peak motor outputs of 170 kW at the front axle and 150 kW at the rear. The vehicle uses lithium iron phosphate packs produced by BYD’s battery manufacturing division, FinDreams Battery.
Dimensions submitted to regulators match the export specification. The body measures 5,457 mm in length, 1,971 mm in width and 1,925 mm in height, riding on a 3,260 mm wheelbase.
Entering the domestic pickup segment pits BYD directly against Great Wall Motor, the long-standing market leader in Chinese commercial haulers, and Geely Auto’s electric utility brand Radar. Retail buyers in China have historically treated pickups as commercial workhorses rather than lifestyle vehicles, constrained by municipal traffic bans that restrict light trucks from entering major downtown cores.
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